director,
digital marketing US
Promoted to a senior-level position within the first year, serving as the digital marketing lead for campaigns + sub-label operations and top tier artist/management teams to convey objectives and achieve stated goals for all digital and social strategies.
Reporting Structure: 5 direct reports, reported to Vice President of Digital Marketing US
Clients include: 5 Seconds of Summer, JLO, Wiz Khalifa, Spiritbox, Logic, Chief Keef, SUM 41, Jason Mraz, MONSTA X, Slash, Billy Idol
bmg
oct 2021 - apr 2025
los angeles, ca
- Oversaw campaign ideation and execution for multiple simultaneous releases; managed creator pipelines and pitch decks for internal A&R and marketing.
- Developed content-first campaign frameworks used across genres including Pop, Hip-Hop/R&B, Rock, and Alt.
- Managed digital budgets across high-priority releases; tracked creator ROI and shortform performance to optimize reach and spend efficiency.
- Regularly presented real-time reporting dashboards to senior leadership and artist teams, analyzing shortform vitality vs. streaming behavior.
- Collaborated with artist managers to sustain virality through the single/album lifecycle, extending content relevance across fan communities.
- Spearheaded global TikTok and IG Reels campaigns for top-level artists such as 5 Seconds of Summer, leading to Music Ally’s "Best Fan Engagement" award in 2022 and developing artists like Pardyalone leading to multi-week charting on Spotify Viral 50.
- Oversaw influencer strategy for multiple Chief Keef songs, landed at #14 on the Billboard's TikTk Top 50 chart.
