things i've worked on
snapshot of my favorite campaigns
ask me about the full details!
5SOS5
album release campaign
accolades coming soon
Viral tracks
campaign
come up with a title for increasing numbers for social report
e-commerce marketing campaign
CAMPAIGN TYPE: Music Video Premiere
ROLE: Digital Marketing Lead
JOB BREAKDOWN
Created the digital marketing plan for the premiere of "Floral & Fading" that bridged the online + live experience.
DETAILS
Using Spotify's Fan First Program, we invited 100 fans to a drive-thru theatre to watch the music video premiere + get a surprise acoustic performance. The band also interviewed with Spotify's Global Head of Rock, Allison Hagendorf, visited GIPHY headquarters to create reaction GIFs and hosted a live chat via Facebook Music page.
sundance x facebook collaborative stories beta test campaign
CAMPAIGN TYPE: Partneships
ROLE: Social Marketing Lead
JOB BREAKDOWN
Created and executed social media plan to support album stream campaign including post creation, content coordination, and website development.
RESULTS
Created a fan engagement campaign to encourage fans around the U.S. and London to participate in a scavenger hunt in select cities in order to be the first to listen to a track from the new album, receive a limited edition prize and post the stream to their personal social channels.
ROLE: Social Marketing Lead
JOB CHALLENGE
Created a strategic social marketing plan to expand the bands demographic to a more diverse audience with emphasis on younger and female-identifying fans
RESULTS
Leading up to the 2015 Vans Warped Tour we introduced Katy Perry's "Left Shark" to the audience as a fan of the band in order to promote them on the SHARK Main stage and tie to the upcoming "Identity" Music Video. The band collaborated with the Fearless Records Pit Reporter, Jarrod Alonge, and developed a series around "Left Shark". Capitalizing on the success of the series we pivoted our strategy to similar comedy-style content during the campaign rollout in order to continue driving similar audiences to engage.
come up with a title for increasing numbers for social report
floral & fading music video premiere
CAMPAIGN TYPE: Music Video Premiere
ROLE: Digital Marketing Lead
JOB BREAKDOWN
Created the digital marketing plan for the premiere of "Floral & Fading" that bridged the online + live experience.
DETAILS
Using Spotify's Fan First Program, we invited 100 fans to a drive-thru theatre to watch the music video premiere + get a surprise acoustic performance. The band also interviewed with then Spotify's Global Head of Rock, Allison Hagendorf, visited GIPHY's LA headquarters to create reaction GIFs and hosted a live chat via Facebook Music page to 50k fans
reincarnate album stream campaign
CAMPAIGN TYPE: Album Stream
ROLE: Social Marketing Lead
JOB BREAKDOWN
Created and executed social media plan to support album stream campaign including post creation, content coordination, and website development.
DETAILS
Created a fan engagement campaign to encourage fans around the U.S. and London to participate in a scavenger hunt in select cities in order to be the first to listen to a track from the new album, receive a limited edition prize and post the stream to their personal social channels.
found in far away places
album content series
CAMPAIGN TYPE: Influencer Campaign / Audience Development
ROLE: Social Marketing Lead
JOB BREAKDOWN
Created a strategic social marketing plan to expand the bands demographic to a more diverse audience with emphasis on younger and female-identifying fans
DETAILS
Leading up to the 2015 Vans Warped Tour we introduced Katy Perry's "Left Shark" to the audience as a fan of the band in order to promote them on the SHARK Main stage and tie to the upcoming "Identity" Music Video. The band collaborated with YouTube Influencer, Jarrod Alonge, and developed a series around "Left Shark". Capitalizing on the success of the series we pivoted our strategy to similar comedy-style content during the campaign rollout in order to continue driving similar audiences to engage.